Antecedents of status consumption of fashion brands-The impact of sustainability in the post-COVID era
Taneja, Chhavi Kalra, Shveta
Antecedents of status consumption of fashion brands-The impact of sustainability in the post-COVID era - Indian Journal of Marketing 2024 - 26-42
The present study developed a conceptual model for the antecedents of status consumption for fashion brands in India. It also decoded how increased consumer focus toward sustainability has impacted the consumption of fashion brands.
Industry;
Fashion industry;
Manufacturing sector;
Consumer marketing;
Emeployment
Antecedents of status consumption of fashion brands-The impact of sustainability in the post-COVID era - Indian Journal of Marketing 2024 - 26-42
The present study developed a conceptual model for the antecedents of status consumption for fashion brands in India. It also decoded how increased consumer focus toward sustainability has impacted the consumption of fashion brands.
Industry;
Fashion industry;
Manufacturing sector;
Consumer marketing;
Emeployment