Defending turf:Marketing strategies for emerging strategies for emerging market companies (Record no. 101063)

MARC details
000 -LEADER
fixed length control field 00492nam a2200181Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 160906s9999 xx 000 0 und d
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Dawar, Niraj
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Ramachandhran, J
110 ## - MAIN ENTRY--CORPORATE NAME
Corporate name or jurisdiction name as entry element Indian institute of management
245 ## - TITLE STATEMENT
Title Defending turf:Marketing strategies for emerging strategies for emerging market companies
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Bangalore
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Name of publisher, distributor, etc. IIMB
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Date of publication, distribution, etc. 1998
300 ## - PHYSICAL DESCRIPTION
Extent 15
440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE
Title Working paper 124
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element EMC
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
999 ## - SYSTEM CONTROL NUMBERS (KOHA)
Koha biblionumber 101063
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
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