Bera Adrish Moorthi, Y L R <br/><br/>
Framework for branding technology Offerings and technology companies 

 - Bangalore  IIMB  2003 
 - 24 
 - Working paper 219 .
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand<br/>Communication<br/>Corporate<br/>Image<br/>Marketing<br/>Technology