TY  - BOOK
AU  - Bera Adrish
AU  - Moorthi, Y L R
ED  - Indian institute of management
TI  - Framework for branding technology Offerings and technology companies
CY  - Bangalore
KW  - Brand
KW  - Communication
KW  - Corporate
KW  - Image
KW  - Marketing
KW  - Technology
ER  -