Taneja, Chhavi  Kalra, Shveta <br/><br/>
Antecedents of status consumption of fashion brands-The impact of sustainability in the post-COVID era 

 -  Indian Journal of Marketing  2024 
 - 26-42 
<br/><br/> The present study developed a conceptual model for the antecedents of status consumption for fashion brands in India. It also decoded how increased consumer focus toward sustainability has impacted the consumption of fashion brands. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Industry;<br/>Fashion industry;<br/>Manufacturing sector;<br/>Consumer marketing;<br/>Emeployment