TY  - BOOK
AU  - Taneja, Chhavi
TI  - Antecedents of status consumption of fashion brands-The impact of sustainability in the post-COVID era
PY  - 2024///
PB  - Indian Journal of Marketing
KW  - Industry
KW  - Fashion industry
KW  - Manufacturing sector
KW  - Consumer marketing
KW  - Emeployment
N2  - The present study developed a conceptual model for the antecedents of status consumption for fashion brands in India. It also decoded how increased consumer focus toward sustainability has impacted the consumption of fashion brands
UR  - https://indianjournalofmarketing.com/
ER  -