TY - BOOK AU - Mukhopadhyay, Jyoti Prasad AU - Javadekar, Sayli AU - Mishra, Narbadeshwar AU - Mitra, Sona TI - Does Gender-Based Awareness Campaign Improve Girls' Educational and Learning Outcomes? Empirical Evidence from India SN - 0022-0388 PB - The Journal of Development Studies KW - Awareness Campaign KW - Difference-in-Differences KW - Gender Gap KW - Education N2 - In 2015, the Government of India launched Beti Bachao Beti Padhao (BBBP), a flagship gender-based awareness campaign program, to promote girls' survival and education in India. The existing literature has a dearth of rigorous empirical evidence on the imp UR - https://doi.org/10.1080/00220388.2024.2383428 ER -