Bird, Drayton <br/><br/>
Commonsense direct marketing 

 - 2nd. ed. 
 - London  Global business press  1982 
 - 347p.; 23cm. 
<br/><br/><label>ISBN: </label>8172400446 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Charity advertising<br/>Direct marketing<br/>Marketing<br/>Unequal partnership