Risley, George <br/><br/>
Modern industrial marketing 

 - New York  McGraw - Hill book company  1977 
 - xiv, 363p.; 23cm. 
<br/><br/><label>ISBN: </label>70529418 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Buying and managing industrial materials<br/>Industrial markets<br/>Industrial productivity<br/>Marketing managment<br/>Selling industrial products