Franses,Philip Hans Paap,Richard <br/><br/>
Quantitative Models in Marketing Research / Philip Hans Franses and Richard Paap 

 - Cambridge  Cambridge University Press  2001 
 - xiii, 206p. 
<br/><br/><label>ISBN: </label>521801664 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management<br/>Marketing Research - Mathematical Models