Bijapurkar, Rama <br/><br/>
We are like that only: Understanding the logic of consumer India 

 - New Delhi  Penguin  2007 
 - xvii; 281 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumption<br/>Indian market<br/>Pyramid<br/>Rural consumer<br/>Woman India<br/>Young India