Mehta, Subhash C <br/><br/>
Indian consumers  studies and cases for marketing decisions 

 - Bombay  Tata McGraw-hill publishing co. ltd.  1973 
 - xvi, 336 p.; 24cm. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Buyer behaviour<br/>Consumer attitudes<br/>Consumer behaviour<br/>Market surveys<br/>Marketing management