Hovland, Carl I Janis, Irving L Kelley, Harold H <br/><br/>
Communication and persuasion 

 - New Haven  Yale university press  1953 
 - xii, 315 p.; 22cm. 
 - Psychological studies of opinion change .
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communication - psychological aspects<br/>Opinion change retention<br/>Persuasive arguments<br/>Persuasive communication