Schmalensee,Richard <br/><br/>
Economics of Advertising / Richard Schmalensee 

 - London  North - Holland Publishing Company  1972 
 - xiii, 312p. 
 - Contributions to Economic Analysis .
<br/><br/><label>ISBN: </label>720431808 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising - Economics<br/>Cigarette Advertising - United States<br/>Managment