Stone, Merlin <br/><br/>
Product planning  an integrated approach 

 - London  The Macmillan press ltd  1976 
 - xii, 142 p.; 21cm. 
<br/><br/><label>ISBN: </label>333166744 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Planning<br/>Planning decisions - product management<br/>Product life cycle<br/>Product management<br/>Product planning