Dommermuth, William P Kernan, Jerome B Sommers, Montrose S <br/><br/>
Promotion  an introductory analysis 

 - London  McGraw - hill book company  1970 
 - xvi,367p.; 24cm. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Behavioral process<br/>Communication<br/>Management - promotion<br/>Mass media<br/>Promotion