Jha, S.M. Singh,L.P. <br/><br/>
Marketing management in Indian Perspective 

 - Bombay  Himalaya  1988 
 - 1168p. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>K N Subrahamanaya Collection<br/>Marketing - India<br/>Marketing - management<br/>Marketing Research<br/>Marketing Segmentation<br/>Sales forecasting