Ehrenberg, A S C ed Pyatt, F G, ed <br/><br/>
Consumer behaviour  selected readings 

 - England  Penguin books  1971 
 - 384p.; 18cm. 
 - Penguin modern management readings .
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising<br/>Behaviour<br/>Consumption (economic)<br/>Mass - media