Montgomery, David B, ed. Urban, Glen L, ed. <br/><br/>
Applications of management sciences in marketing 

 - New Jersey  Prentice-hall, inc.  1970 
 - xiii, 481 p.; 23cm. 
 - Prentice-hall international series in management .
<br/><br/><label>ISBN: </label>130388513 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing - management