Sheth, Jagdish N Sheth, Jagdish N, ed. series <br/><br/>
Models of buyer behavior  conceptual, quantitative and empirical 

 - New York  Harper and Row publishers, Inc  1974 
 - xiii, 441p.; 22cm. 
 - Marketing management .
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer - addresses, essays, lectures<br/>Consumer - mathematical models - addresses, essays, lectures<br/>Consumer behavior<br/>Family buying decisions<br/>Market segmentation - addresses, essays, lectures<br/>Quantitative modles