TY  - BOOK
AU  - Sheth, Jagdish N
AU  - Sheth, Jagdish N, ed. series
TI  - Models of buyer behavior
CY  - New York
KW  - Consumer - addresses, essays, lectures
KW  - Consumer - mathematical models - addresses, essays, lectures
KW  - Consumer behavior
KW  - Family buying decisions
KW  - Market segmentation - addresses, essays, lectures
KW  - Quantitative modles
ER  -