Jones, Robert W Mciver, Colin ed.,series <br/><br/>
The business of advertising 

 - London  Longman group limited  1974 
 - iii, 161 p.; 20cm. 
 - Professional perspectives in marketing .
<br/><br/><label>ISBN: </label>582445418 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertisements<br/>Advertising