Holt Kotler, Philip Rinehart Winston <br/><br/>
Marketing decision making  a model building approach 

 - Great Britain  Billing and Sons limited  1971 
 - xi, 720 p.; 22cm. 
 - Holt, Rinehart and Winston marketing series .
<br/><br/><label>ISBN: </label>39101517 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing - management<br/>Marketing management