Cundiff, Edward W Govoni, Norman A P Still, Richard R <br/><br/>
Fundamentals of modern marketing 

 - 2nd ed. 
 - New Jersey  Prentice-hall, inc.  1976 
 - xii, 484 p.; 22cm. 
<br/><br/> includes bibliographical references and index 
<br/><br/><label>ISBN: </label>133412482 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing