Keay, F Wensley, G L <br/><br/>
Marketing through measurement 

 - Oxford  Pergamon press ltd.  1970 
 - x, 154 p.; 18cm. 
<br/><br/><label>ISBN: </label>80157653 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing future trends<br/>Marketing management<br/>Marketing measurement<br/>Marketing problem<br/>Strategic planning