The geography of urban innovation in the United States has often been portrayed as dominated by a few large cities. However, emerging perspectives challenge this notion by highlighting the significance of secondary cities for innovation processes. Unfortunately, prevailing narratives and empirical evidence focus on technological invention only, measured by patents. This study aims to reevaluate the geography of urban innovation by considering various phases of the innovation process and incorporating a broader range of innovation types. In addition to conventional patent metrics, this research suggests incorporating trademarks and design rights as complementary data. The findings reveal that large cities still exhibit prominence when examining absolute counts of innovation. Instead, analysing intensities allows the identification of secondary cities that specialise in various innovation activities beyond technological invention only. Overall, the findings provide compelling evidence that urban innovation in the United States is not limited to a few large cities nor is it solely driven by technological invention.