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	1.	Image from Google Jackets	Market entry and sustenance strategies of Korean firms in Indian consumer electronics market An exploratory study by Madanmohan, T R Moorthi, Y L R Indian institute of management Series: Working paper 108 Material type: Text; Format: print ; Literary form: Not fiction Publication details: Bangalore ; IIMB ; 1998 Availability: Items available for loan: Dr VKRV Rao Library (1)Call number: D658 IIMB-106. Place hold Save to lists Add to cart (remove)
	2.	Image from Google Jackets	Karma cola -Coke in India by Keller, Kevin Lane Moorthi, Y L R Indian institute of management Series: Working paper no 186 Material type: Text; Format: print ; Literary form: Not fiction Publication details: Bangalore ; IIMB ; 2002 Availability: Items available for loan: Dr VKRV Rao Library (1)Call number: D658 IIMB-184. Place hold Save to lists Add to cart (remove)
	3.	Image from Google Jackets	American brands in developing countries by Keller, Kevin Lane Moorthi, Y L R Indian institute of management Series: Working paper no 187 Material type: Text; Format: print ; Literary form: Not fiction Publication details: Bangalore ; IIMB ; 2002 Availability: Items available for loan: Dr VKRV Rao Library (1)Call number: D658 IIMB-184. Place hold Save to lists Add to cart (remove)
	4.	Image from Google Jackets	Framework for branding technology Offerings and technology companies by Bera Adrish Moorthi, Y L R Indian institute of management Series: Working paper 219 Material type: Text; Format: print ; Literary form: Not fiction Publication details: Bangalore ; IIMB ; 2003 Availability: Items available for loan: Dr VKRV Rao Library (1)Call number: D658 IIMB-214. Place hold Save to lists Add to cart (remove)
	5.	Image from Google Jackets	Branding principles -application to business -to -business branding by Moorthi, Y L R Indian institute of management Series: Working paper No 203 Material type: Text; Format: print ; Literary form: Not fiction Publication details: Bangalore ; IIMB ; 2002 Availability: Items available for loan: Dr VKRV Rao Library (1)Call number: D658 IIMB-203. Place hold Save to lists Add to cart (remove)
	6.	Image from Google Jackets	Approach to branding services by Moorthi, Y L R Indian institute of management Series: Working paper 160 Material type: Text; Format: print ; Literary form: Not fiction Publication details: Bangalore ; IIMB ; 2000 Availability: Items available for loan: Dr VKRV Rao Library (1)Call number: D658 IIMB-156. Place hold Save to lists Add to cart (remove)
	7.	Image from Google Jackets	Brand success evaluation in selected personal care products by Moorthi, Y L R Indian institute of management Series: Working paper 139 Material type: Text; Format: print ; Literary form: Not fiction Publication details: Bangalore ; IIMB ; 1999 Availability: Items available for loan: Dr VKRV Rao Library (1)Call number: D658 IIMB-136. Place hold Save to lists Add to cart (remove)
	8.	Image from Google Jackets	Branding principles -application to business -to -bussiness branding by Moorthi Indian Institute of Management- Bangalore Series: Working paper no.203 Material type: Text; Format: print ; Literary form: Not fiction Publication details: Bangalore ; IIMB ; 2002 Availability: Items available for loan: Dr VKRV Rao Library (1)Call number: D658 IIMB-195. Place hold Save to lists Add to cart (remove)