000 00492nam a2200181Ia 4500
008 160906s9999 xx 000 0 und d
100 _aDawar, Niraj
100 _aRamachandhran, J
110 _aIndian institute of management
245 _aDefending turf:Marketing strategies for emerging strategies for emerging market companies
260 _aBangalore
260 _bIIMB
260 _c1998
300 _a15
440 _aWorking paper 124
650 _aEMC
650 _aMarketing
999 _c101063
_d101063