000			00617nam a2200217Ia 4500
008			160608s9999 xx 000 0 und d
100			_aDommermuth, William P _9104715
100			_aKernan, Jerome B _9104716
100			_aSommers, Montrose S _9104717
245			_aPromotion
245			_ban introductory analysis
260			_aLondon
260			_bMcGraw - hill book company
260			_c1970
300			_axvi,367p.; 24cm.
650			_aBehavioral process _9104718
650			_aCommunication _93610
650			_aManagement - promotion _9104719
650			_aMass media _956
650			_aPromotion _9104720
999			_c46725 _d46725