000 00514nam a2200181Ia 4500
008 160601s9999 xx 000 0 und d
020 _a582445418
100 _aJones, Robert W
_920904
100 _aMciver, Colin ed.,series
_920905
245 _aThe business of advertising
260 _aLondon
260 _bLongman group limited
260 _c1974
300 _aiii, 161 p.; 20cm.
440 _aProfessional perspectives in marketing
_920906
650 _aAdvertisements
_920907
650 _aAdvertising
_91765
999 _c6861
_d6861