000 | 00514nam a2200181Ia 4500 | ||
---|---|---|---|
008 | 160601s9999 xx 000 0 und d | ||
020 | _a582445418 | ||
100 |
_aJones, Robert W _920904 |
||
100 |
_aMciver, Colin ed.,series _920905 |
||
245 | _aThe business of advertising | ||
260 | _aLondon | ||
260 | _bLongman group limited | ||
260 | _c1974 | ||
300 | _aiii, 161 p.; 20cm. | ||
440 |
_aProfessional perspectives in marketing _920906 |
||
650 |
_aAdvertisements _920907 |
||
650 |
_aAdvertising _91765 |
||
999 |
_c6861 _d6861 |