000 00575nam a2200205Ia 4500
008 160601s9999 xx 000 0 und d
020 _a80157653
100 _aKeay, F
_924793
100 _aWensley, G L
_924794
245 _aMarketing through measurement
260 _aOxford
260 _bPergamon press ltd.
260 _c1970
300 _ax, 154 p.; 18cm.
650 _aMarketing future trends
_924795
650 _aMarketing management
_96125
650 _aMarketing measurement
_924796
650 _aMarketing problem
_924797
650 _aStrategic planning
_924798
999 _c8192
_d8192