000 00449nam a2200157Ia 4500
008 160601s9999 xx 000 0 und d
100 _aGriggs, John E
_929204
245 _aEvaluating Marketing Change
245 _ban Application of Systems Theory
260 _aEast Lansing
260 _bMichigan State University
260 _c1970
300 _axiv, 136 p.; 22cm.
650 _aMarketing Management
_93743
650 _aProduct Management
_929205
999 _c9683
_d9683