Sales performance of direct food marketers: African American-led operations (Record no. 134209)

MARC details
000 -LEADER
fixed length control field 01820nam a2200217Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 241008s9999||||xx |||||||||||||| ||und||
022 ## - INTERNATIONAL STANDARD SERIAL NUMBER
International Standard Serial Number 2040-5804
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Park, Timothy
9 (RLIN) 122094
245 #0 - TITLE STATEMENT
Title Sales performance of direct food marketers: African American-led operations
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Name of publisher, distributor, etc. Applied Economic Perspectives and Policy
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Date of publication, distribution, etc. 2024
300 ## - PHYSICAL DESCRIPTION
Extent 255-274
520 ## - SUMMARY, ETC.
Abstract This paper examines the impact of participation in direct marketing on the entire distribution of farm sales for African American (AA) operations using the unconditional quantile regression (UQR) estimator. Our analysis yields unbiased estimates of the unconditional impact of direct marketing on farm sales and reveals the heterogeneous effects that occur across the distribution of farm sales. The sales gap for AA-led operations is about 11% across all quantiles when we control for farming and marketing experience along with key features of the farm operation such as crop choice and geographic location. The relative sales gap for AA operations declines across the distribution of farm sales and actually disappears for the largest operations. The network effect that we identify is associated with a sales premium for AA-led operations relative to other operations engaged in direct marketing. Marketing experts and extension professionals can use this information to guide farmers who are considering initiating or expanding direct marketing activities.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Local Food Marketing Practices
9 (RLIN) 122095
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Recentered Influence Functions
9 (RLIN) 122096
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Unconditional Quantile Model
9 (RLIN) 122097
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element African American Farmers
9 (RLIN) 122098
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Ibrahim, Mohammed
9 (RLIN) 122099
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Martinez, Steve
9 (RLIN) 122100
856 ## - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier <a href="https://onlinelibrary.wiley.com/doi/abs/10.1002/aepp.13405">https://onlinelibrary.wiley.com/doi/abs/10.1002/aepp.13405</a>
999 ## - SYSTEM CONTROL NUMBERS (KOHA)
Koha biblionumber 134209
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Serial Enumeration / chronology Total Checkouts Barcode Date last seen Price effective from Koha item type
        Dr VKRV Rao Library Dr VKRV Rao Library 08/10/2024 Vol. 46, No. 1   AI493 08/10/2024 08/10/2024 Article Index