A Bibliometric and Thematic Analysis of the Indian Journal of Marketing: A Study of 13 Years (Record no. 134283)

MARC details
000 -LEADER
fixed length control field 02785nam a2200229Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 241008s9999||||xx |||||||||||||| ||und||
022 ## - INTERNATIONAL STANDARD SERIAL NUMBER
International Standard Serial Number 09738703
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Joshi, Nisarg A.
9 (RLIN) 122457
245 #2 - TITLE STATEMENT
Title A Bibliometric and Thematic Analysis of the Indian Journal of Marketing: A Study of 13 Years
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Name of publisher, distributor, etc. Indian Journal of Marketing
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Date of publication, distribution, etc. 2024
300 ## - PHYSICAL DESCRIPTION
Extent 8-30
520 ## - SUMMARY, ETC.
Abstract Purpose : It is necessary to do a bibliometric assessment of the Indian Journal of Marketing (IJM). This highly regarded peer-reviewed and referenced publication disseminates genuine and empirical research in marketing across the broad purview of the management domain. A bibliometric overview, diagrammatic mapping, and thematic analysis of IJM from 2010 to 2022 were the main objectives of this study. Methodology : A total of 731 papers published in IJM were examined in this bibliometric analysis. We took the necessary information out of Scopus and saved it as CSV. Biblioshiny was used to do bibliometric analysis. Using methods like co-citation, co-authorship, and co-occurrence, Vosviewer software was used to visualize the data.Findings : The number of papers published was trending downward, but the number of citations obtained was trending upward. The most well-known and highly referenced authors in IJM are respected figures in the field. Due to Indian Journal of Marketing being chosen as the preferred forum for their research, developing nations and the institutions connected with them made comparatively large contributions to the journal. In terms of author, nation, and institute co-authorship patterns, this is accurate. The journal took into account the majority of marketing-related issues, even some that had just developed, as evidenced by highly frequent terms and keyword co-occurrence patterns. Practical Implications : The findings of this study may help the Indian Journal of Marketing editorial board and editorial team make decisions about its future direction and may also make it easier for practitioners and researchers who are interested in the subject of marketing to interact with and contribute to the journal. Originality : The current study provided insights into various new and recent facets associated with the area of Indian Journal of Marketing. Previously, similar analysis with the bibliometric technique has rarely been done with the present Scopus database for the journal.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Bibliographic couplingCo-occurrence
9 (RLIN) 122458
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Scopus
9 (RLIN) 122459
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Thematic analysis
9 (RLIN) 119531
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element VOSviewer
9 (RLIN) 122460
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Bibliometrics
9 (RLIN) 37643
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Joshi, Mruga
9 (RLIN) 122461
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Trada, Sandip
9 (RLIN) 122462
856 ## - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier <a href="https://indianjournalofmarketing.com/index.php/ijom/article/view/173711">https://indianjournalofmarketing.com/index.php/ijom/article/view/173711</a>
999 ## - SYSTEM CONTROL NUMBERS (KOHA)
Koha biblionumber 134283
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Serial Enumeration / chronology Total Checkouts Barcode Date last seen Price effective from Koha item type
        Dr VKRV Rao Library Dr VKRV Rao Library 08/10/2024 Vol. 54, No. 4   AI567 08/10/2024 08/10/2024 Article Index