Drivers of Zero-Waste Purchase Decisions : The Mediating Role of the Theory of Planned Behavior (Record no. 134395)

MARC details
000 -LEADER
fixed length control field 02256nas a2200217Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 241107c99999999xx |||||||||||| ||und||
022 ## - INTERNATIONAL STANDARD SERIAL NUMBER
International Standard Serial Number 0973-8703
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Yadav, Nidhi
9 (RLIN) 122928
245 #0 - TITLE STATEMENT
Title Drivers of Zero-Waste Purchase Decisions : The Mediating Role of the Theory of Planned Behavior
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Name of publisher, distributor, etc. Indian Journal of Marketing
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Date of publication, distribution, etc. 2024
300 ## - PHYSICAL DESCRIPTION
Extent 37-53
520 ## - SUMMARY, ETC.
Abstract Purpose : This study aimed to examine the mediating role of three antecedents of the theory of planned behavior (TPB) between the new environmental paradigm (NEP) and purchase intention via extending the TPB and stimulus-organism-response (S-O-R) paradigm. Methodology : A self-administered questionnaire collected data from 239 individuals with prior knowledge of ZW products. Confirmatory factor analysis (CFA) was employed in SPSS AMOS 21 to examine the validity and reliability of the study. The bootstrapping method was used with structural equation modeling (SEM) to analyze the suggested framework and hypotheses. Findings : NEP positively influenced the purchase intention of ecologically concerned Indian consumers. The attitude (ATT) and perceived behavioral control (PBC) partially mediated the association between NEP and purchase intention. However, the mediating role of subjective norms (SNs) was non-significant. Practical Implications : This study's empirical findings could assist interested academicians, policymakers, and marketers attain "responsible consumption and production," the 12th sustainable development goal. Originality : This study integrated the S-O-R model and TPB, significantly contributing to the current knowledge of ZW lifestyle. The proposed framework incorporated NEP, which further enhanced the understanding of TPB. This research thoroughly investigated the TPB mediation function in bridging the gap between NEP and customers' intention to purchase ZW products.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Purchase Intention
9 (RLIN) 122929
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element S-O-R Model
9 (RLIN) 122930
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Theory of Planned Behavior
9 (RLIN) 122931
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Zero-Waste
9 (RLIN) 122932
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element New Environmental Paradigm
9 (RLIN) 122933
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Sijoria, Charu
9 (RLIN) 122934
856 ## - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier <a href="https://indianjournalofmarketing.com/index.php/ijom/article/view/174396">https://indianjournalofmarketing.com/index.php/ijom/article/view/174396</a>
999 ## - SYSTEM CONTROL NUMBERS (KOHA)
Koha biblionumber 134395
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Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Serial Enumeration / chronology Total Checkouts Barcode Date last seen Price effective from Koha item type
        Dr VKRV Rao Library Dr VKRV Rao Library 07/11/2024 Vol. 54, No. 9   AI666 07/11/2024 07/11/2024 Article Index