We are like that only: Understanding the logic of consumer India (Record no. 27387)

MARC details
000 -LEADER
fixed length control field 00762nam a2200313Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 160601s9999 xx 000 0 und d
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Bijapurkar, Rama
9 (RLIN) 78473
245 ## - TITLE STATEMENT
Title We are like that only: Understanding the logic of consumer India
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New Delhi
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Name of publisher, distributor, etc. Penguin
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Date of publication, distribution, etc. 2007
300 ## - PHYSICAL DESCRIPTION
Extent xvii; 281
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Consumption
9 (RLIN) 654
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Indian market
9 (RLIN) 78474
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Pyramid
9 (RLIN) 78475
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Rural consumer
9 (RLIN) 78476
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Woman India
9 (RLIN) 78477
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Young India
9 (RLIN) 78478
999 ## - SYSTEM CONTROL NUMBERS (KOHA)
Koha biblionumber 27387
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Source of acquisition Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
        Dr VKRV Rao Library Dr VKRV Rao Library 13/11/2008 ES   339.47 BIJ 29212 01/06/2016 01/06/2016 Books