Advertising and marketing strategies: A lifestyle approach (Record no. 49509)

MARC details
000 -LEADER
fixed length control field 00550nam a2200181Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 160608s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 8177080059
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Hanspal, Savita
9 (RLIN) 108854
245 ## - TITLE STATEMENT
Title Advertising and marketing strategies: A lifestyle approach
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New Delhi
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Name of publisher, distributor, etc. New century
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Date of publication, distribution, etc. 2001
300 ## - PHYSICAL DESCRIPTION
Extent x;36p
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising market
9 (RLIN) 108855
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising market-lifestyle
9 (RLIN) 108856
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Commerce communications, transportation
9 (RLIN) 108857
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Maarket strategies
9 (RLIN) 108858
999 ## - SYSTEM CONTROL NUMBERS (KOHA)
Koha biblionumber 49509
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
        Dr VKRV Rao Library Dr VKRV Rao Library 07/02/2003   380.1 HAN G9909 08/06/2016 08/06/2016 Books