The business of advertising (Record no. 6861)

MARC details
000 -LEADER
fixed length control field 00514nam a2200181Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 160601s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 582445418
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Jones, Robert W
9 (RLIN) 20904
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Mciver, Colin ed.,series
9 (RLIN) 20905
245 ## - TITLE STATEMENT
Title The business of advertising
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. London
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Name of publisher, distributor, etc. Longman group limited
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Date of publication, distribution, etc. 1974
300 ## - PHYSICAL DESCRIPTION
Extent iii, 161 p.; 20cm.
440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE
Title Professional perspectives in marketing
9 (RLIN) 20906
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertisements
9 (RLIN) 20907
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising
9 (RLIN) 1765
999 ## - SYSTEM CONTROL NUMBERS (KOHA)
Koha biblionumber 6861
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
        Dr VKRV Rao Library Dr VKRV Rao Library 07/02/2003   659.1 JON 7279 01/06/2016 01/06/2016 Books