Marketing decision making (Record no. 7903)

MARC details
000 -LEADER
fixed length control field 00624nam a2200217Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 160601s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 39101517
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Holt
9 (RLIN) 23896
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Kotler, Philip
9 (RLIN) 3721
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Rinehart
9 (RLIN) 23897
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Winston
9 (RLIN) 23898
245 ## - TITLE STATEMENT
Title Marketing decision making
245 ## - TITLE STATEMENT
Remainder of title a model building approach
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Great Britain
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Name of publisher, distributor, etc. Billing and Sons limited
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Date of publication, distribution, etc. 1971
300 ## - PHYSICAL DESCRIPTION
Extent xi, 720 p.; 22cm.
440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE
Title Holt, Rinehart and Winston marketing series
9 (RLIN) 15934
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing - management
9 (RLIN) 7607
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing management
9 (RLIN) 6125
999 ## - SYSTEM CONTROL NUMBERS (KOHA)
Koha biblionumber 7903
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
        Dr VKRV Rao Library Dr VKRV Rao Library 07/02/2003   658.802 KOT 8395 01/06/2016 01/06/2016 Books