Marketing through measurement (Record no. 8192)

MARC details
000 -LEADER
fixed length control field 00575nam a2200205Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 160601s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 80157653
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Keay, F
9 (RLIN) 24793
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Wensley, G L
9 (RLIN) 24794
245 ## - TITLE STATEMENT
Title Marketing through measurement
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Oxford
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Name of publisher, distributor, etc. Pergamon press ltd.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Date of publication, distribution, etc. 1970
300 ## - PHYSICAL DESCRIPTION
Extent x, 154 p.; 18cm.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing future trends
9 (RLIN) 24795
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing management
9 (RLIN) 6125
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing measurement
9 (RLIN) 24796
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing problem
9 (RLIN) 24797
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Strategic planning
9 (RLIN) 24798
999 ## - SYSTEM CONTROL NUMBERS (KOHA)
Koha biblionumber 8192
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
        Dr VKRV Rao Library Dr VKRV Rao Library 07/02/2003   658.802 KEA 8687 01/06/2016 01/06/2016 Books