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	1.	Image from Google Jackets	Brand failureconcepts and causes by Kumar, Ramesh S Murthy, Y L R Indian institute of management Series: Working paper 81 Material type: Text; Format: print ; Literary form: Not fiction Publication details: Bangalore ; IIMB ; 1996 Availability: Items available for loan: Dr VKRV Rao Library (1)Call number: D658 IIMB-76. Place hold Save to lists Add to cart (remove)
	2.	Image from Google Jackets	Importance of services in Industrial marketing by Kumar, Ramesh S Indian institute of management Series: Working paper 82 Material type: Text; Format: print ; Literary form: Not fiction Publication details: Bangalore ; IIMB ; 1996 Availability: Items available for loan: Dr VKRV Rao Library (1)Call number: D658 IIMB-76. Place hold Save to lists Add to cart (remove)
	3.	Image from Google Jackets	Entry strategies of multi -nationals -Indian context by Kumar, Ramesh S Xavier, M J Indian institute of management Series: Working paper 84 Material type: Text; Format: print ; Literary form: Not fiction Publication details: Bangalore ; IIMB ; 1996 Availability: Items available for loan: Dr VKRV Rao Library (1)Call number: D658 IIMB-76. Place hold Save to lists Add to cart (remove)
	4.	Image from Google Jackets	Empirical study on consumer decision making for consumer products by Kanagal, Nagasimha Balakrishna Kumar, Ramesh, S Indian institute of management Series: Working paper 173 Material type: Text; Format: print ; Literary form: Not fiction Publication details: Washington ; IIMB ; 2001 Availability: Items available for loan: Dr VKRV Rao Library (1)Call number: D658 IIMB-166. Place hold Save to lists Add to cart (remove)
	5.	Image from Google Jackets	Shopaholics -An exploratory study by Kumar, Ramesh, S Shah, Janat Singh, Nitin Indian institute of management Series: Working paper 148 Material type: Text; Format: print ; Literary form: Not fiction Publication details: Bangalore ; IIMB ; 2000 Availability: Items available for loan: Dr VKRV Rao Library (1)Call number: D658 IIMB-146. Place hold Save to lists Add to cart (remove)