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	1.	Image from Google Jackets	Shifting consumer attitudes and willingness to pay for premium products the case of unibic cookies by Jain, Akshat Jain, Prateek Material type: Text; Format: print ; Literary form: Not fiction Publication details: Indian Journal of Marketing 2024 Online resources: Click here to access online Availability: Items available for reference: Dr VKRV Rao Library: Not for loan (1). Save to lists Add to cart (remove)
	2.	Image from Google Jackets	Antecedents of status consumption of fashion brands-The impact of sustainability in the post-COVID era by Taneja, Chhavi Kalra, Shveta Material type: Text; Format: print ; Literary form: Not fiction Publication details: Indian Journal of Marketing 2024 Online resources: Click here to access online Availability: Items available for reference: Dr VKRV Rao Library: Not for loan (1). Save to lists Add to cart (remove)
	3.	Image from Google Jackets	A Bibliometric and Thematic Analysis of the Indian Journal of Marketing: A Study of 13 Years by Joshi, Nisarg A Joshi, Mruga Trada, Sandip Material type: Text Publication details: Indian Journal of Marketing ; 2024 Online resources: Click here to access online Availability: Items available for reference: Dr VKRV Rao Library: Not for loan (1). Save to lists Add to cart (remove)
	4.	Image from Google Jackets	The Linkage Between Marketing Intensity and Firm Performance: A Quantile Regression Approach by Soni, Tarun Kumar Jamwal, Divya Singh Sirohi, Rajeev Material type: Text Publication details: Indian Journal of Marketing ; 2024 Online resources: Click here to access online Availability: Items available for reference: Dr VKRV Rao Library: Not for loan (1). Save to lists Add to cart (remove)
	5.	Image from Google Jackets	Determinants of Continuance Intention to Use Mobile Payments : A Meta- Analysis by Ali Ashique K.A Subramanian,Rameshkumar Material type: Text Publication details: Indian Journal of Marketing ; 2024 Online resources: Click here to access online Availability: Items available for reference: Dr VKRV Rao Library: Not for loan (1). Save to lists Add to cart (remove)
	6.	Image from Google Jackets	Effects of Risk Perception on Climate Change Special Events: A Focus on Value-Attitude-Behavior Model by Lee, Jong Yoon Jun, Jong Woo Material type: Continuing resource Publication details: Indian Journal of Marketing ; 2024 Online resources: Click here to access online Availability: Items available for reference: Dr VKRV Rao Library: Not for loan (1). Save to lists Add to cart (remove)
	7.	Image from Google Jackets	Drivers of Zero-Waste Purchase Decisions : The Mediating Role of the Theory of Planned Behavior by Yadav, Nidhi Sijoria, Charu Material type: Continuing resource Publication details: Indian Journal of Marketing ; 2024 Online resources: Click here to access online Availability: Items available for reference: Dr VKRV Rao Library: Not for loan (1). Save to lists Add to cart (remove)