This study explores the evolving consumption patterns and demand trends for fruits in South India, driven by socio-economic factors like urbanization, rising incomes, and health consciousness. The traditional reliance on locally produced and seasonal fruits is gradually shifting towards a more diverse year-round consumption due to improvements in supply chains, processing technologies, and logistics. Despite growing demand, significant challenges persist, particularly related to inadequate storage facilities and inefficient logistics, often resulting in mismatches between supply and demand. The study highlights regional variations, with fruits like bananas and mangoes highly preferred in states like Tamil Nadu due to their cultural significance. Using data from the Directorate of Economics and Statistics (1991-2021), the paper estimates the compound growth rates for area, production, and productivity, revealing significant growth, particularly in Andhra Pradesh and Tamil Nadu. A comparative analysis of fruit consumption in rural and urban India, drawn from the NSSO rounds, reveals that urban households consume more fruits and spend significantly more on them than their rural counterparts, reflecting disparities in income and access to diverse fruit varieties. The paper concludes that addressing supply-side challenges and improving infrastructure is crucial to meeting the rising fruit demand in South India.