𝐓𝐚𝐛𝐥𝐞 𝐨𝐟 𝐜𝐨𝐧𝐭𝐞𝐧𝐭𝐬 (𝟐𝟐 𝐜𝐡𝐚𝐩𝐭𝐞𝐫𝐬)

Introduction
R. Srinivasan
Pages 1-13
GRAB.in™: Enabling Hyperlocal
R. Srinivasan, Sandeep Lakshmipathy, Pramoth Joseph
Pages 15-33
Network Effects
R. Srinivasan
Pages 35-44
Faircent™: Powering P2P Lending Revolution
R. Srinivasan
Pages 45-69
Value Creation in Platforms
R. Srinivasan
Pages 71-82
Swiggy™, Foodora™, and Yelp™: Hyperlocal Platforms
R. Srinivasan
Pages 83-101
Network Mobilization
R. Srinivasan
Pages 103-116
BharatMatrimony.com
R. Srinivasan
Pages 117-124
Just Dial Limited
R. Srinivasan
Pages 125-129
Practo
R. Srinivasan
Pages 131-135
Pricing and Subsidies
R. Srinivasan
Pages 137-152
Zomato™ Gold: Platform Overreach
R. Srinivasan
Pages 153-161
Platform Architecture
R. Srinivasan
Pages 163-176
Delhivery: Leveraging the Platform
R. Srinivasan
Pages 177-198
Winner-Takes-All Dynamics
R. Srinivasan
Pages 199-215
Tally Solutions Pvt. Ltd.: Orchestrating the Ecosystem
R. Srinivasan
Pages 217-241
Platform Envelopment
R. Srinivasan
Pages 243-255
Tarnea Technology Solutions: Competing in a Winner-Takes-All Market
R. Srinivasan
Pages 257-276
Complementary Business Models
R. Srinivasan
Pages 277-286

This book introduces platform firms as unique business models. Leveraging on the early literature on network economics and strategy frameworks, this book explores how platform business firms evolve in the modern business world. Taking a strategic perspective, this book engages the reader with core concepts, case studies, and frameworks for analyzing platform business firms. This book differentiates platform business firms from traditional pipeline firms; explores engagement with different actors, value creation, and operations of platforms; elucidates resources and capabilities of platform firms that provide them sustained competitive advantage; analyzes performance levers in operating platform business models, including complementarities with other business models; and discusses the sustainability of platform business models, in the face of regulatory and societal challenges, among others.



The book is designed as a primer for entrepreneurs setting up and operating platform business firms, senior managers in large corporations repurposing their resources to initiate network dynamics in their businesses, early career managers, and professionals engaging with myriad platform firms for their professional and personal needs. This book intends to provide a decision-maker with a portfolio of decisions to make to create, operate, sustain, and generate value out of a platform business firm. It is also useful for policy professionals to appreciate the economics and policy implications of regulating and governing platforms in a post-digital world.