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1.
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We are like that only: Understanding the logic of consumer India by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi ; Penguin ; 2007
Availability: Items available for loan: Dr VKRV Rao Library (1)Call number: 339.47 BIJ.

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2.
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Customer in the Boardroom ? Crafting customer based Business stratege by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London ; Sage ; 2012
Availability: Items available for loan: Dr VKRV Rao Library (1)Call number: 658.4 BIJ.

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