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1.
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Market entry and sustenance strategies of Korean firms in Indian consumer electronics market An exploratory study by Series: Working paper 108
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Bangalore ; IIMB ; 1998
Availability: Items available for loan: Dr VKRV Rao Library (1)Call number: D658 IIMB-106.

2.
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Karma cola -Coke in India by Series: Working paper no 186
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Bangalore ; IIMB ; 2002
Availability: Items available for loan: Dr VKRV Rao Library (1)Call number: D658 IIMB-184.

3.
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American brands in developing countries by Series: Working paper no 187
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Bangalore ; IIMB ; 2002
Availability: Items available for loan: Dr VKRV Rao Library (1)Call number: D658 IIMB-184.

4.
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Framework for branding technology Offerings and technology companies by Series: Working paper 219
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Bangalore ; IIMB ; 2003
Availability: Items available for loan: Dr VKRV Rao Library (1)Call number: D658 IIMB-214.

5.
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Branding principles -application to business -to -business branding by Series: Working paper No 203
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Bangalore ; IIMB ; 2002
Availability: Items available for loan: Dr VKRV Rao Library (1)Call number: D658 IIMB-203.

6.
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Approach to branding services by Series: Working paper 160
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Bangalore ; IIMB ; 2000
Availability: Items available for loan: Dr VKRV Rao Library (1)Call number: D658 IIMB-156.

7.
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Brand success evaluation in selected personal care products by Series: Working paper 139
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Bangalore ; IIMB ; 1999
Availability: Items available for loan: Dr VKRV Rao Library (1)Call number: D658 IIMB-136.