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1.
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Emerging market companies ascending the value curve:Rationale motivation and strategies:Rationale motivation and by Series: Working paper 213
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Bangalore ; IIMB ; 2003
Availability: Items available for loan: Dr VKRV Rao Library (1)Call number: D658 IIMB-203.

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2.
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Defending turf:Marketing strategies for emerging strategies for emerging market companies by Series: Working paper 124
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Bangalore ; IIMB ; 1998
Availability: Items available for loan: Dr VKRV Rao Library (1)Call number: D658 IIMB-116.

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