Consumer-Level Determinants of Store Brand Proneness: An Empirical Study With Indian Consumers

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Material type: Text

TextSeries: Working Paper 241Publication details: Gujarat; IRMA; 2013Description: 26Subject(s):

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Item type	Current library	Call number	Status	Barcode
Reports	Dr VKRV Rao Library	D330 IRMA-234 (Browse shelf(Opens below))	Available	GD32420

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