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1.
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Mass culture revisited by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York ; Van Nostrand Reinhold company ; 1971
Availability: Items available for loan: Dr VKRV Rao Library (1)Call number: 306.4 MAS.

2.
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Consumer behaviour selected readings by Series: Penguin modern management readings
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: England ; Penguin books ; 1971
Availability: Items available for loan: Dr VKRV Rao Library (1)Call number: 339.47 CON.

3.
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Processes of mass communication by Series: New perspectives in sociology
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London ; The Macmillan press ltd. ; 1972
Availability: Items available for loan: Dr VKRV Rao Library (1)Call number: 302.2 CHA.

4.
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Graphic communication by Series: Wiley series on human communication
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York ; John Wiley and sons, inc. ; 1968
Availability: Items available for loan: Dr VKRV Rao Library (1)Call number: 302.234 BOW.

5.
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Guide to reference material by
Edition: 3rd. ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London ; Library association ; 1973
Availability: Items available for loan: Dr VKRV Rao Library (1)Call number: 011.02 WAL.1.

6.
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People society and mass communications by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York ; the free press ; 1964
Availability: Items available for loan: Dr VKRV Rao Library (1)Call number: 302.2 PEO.

7.
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Mass communication by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: England ; Longman ; 1968
Availability: Items available for loan: Dr VKRV Rao Library (1)Call number: 302.2 HAN.

8.
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Effects of mass communication by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York ; The Freepress ; 1960
Availability: Items available for loan: Dr VKRV Rao Library (1)Call number: 302.2 KLA.

9.
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Mass media and national development the role of information in the developing countries by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Stanford ; Stanford university press ; 1964
Availability: Items available for loan: Dr VKRV Rao Library (1)Call number: 302.230 917 24 SCH.

10.
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Social profile USA today by Series: New York times book
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York ; Van Nostrand Reinhold company ; 1970
Availability: Items available for loan: Dr VKRV Rao Library (1)Call number: 301.0973 ETZ.

11.
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Political communication the public language of political elites in India and the United States by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York ; Holt, rinehart and winston, inc. ; 1969
Availability: Not available: Dr VKRV Rao Library: Checked out (1).

12.
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Responsibility in mass communication by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York ; Harper and row, publishers ; 1957
Availability: Items available for loan: Dr VKRV Rao Library (2)Call number: 302.8 RIV, ...

13.
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Science of human communication new directions and new findings in communication research by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York ; Basic books, inc. ; 1963
Availability: Items available for loan: Dr VKRV Rao Library (1)Call number: 302.2 SCI.

14.
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Communication and political development by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi ; RadhaKrishna Prakashan ; 1963
Availability: Not available: Dr VKRV Rao Library: Checked out (1).

15.
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Process of communication an introduction to theory and practice by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: San Francisco ; Rinehart press ; 1960
Availability: Items available for loan: Dr VKRV Rao Library (1)Call number: 302.201 BER.

16.
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Press in developing countries by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Sydney ; Sydney university press ; 1966
Availability: Items available for loan: Dr VKRV Rao Library (1)Call number: 302.232091724 SOM.

17.
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Educational media theory into practice by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Columbus ; Charles E Merrill publishing company ; 1969
Availability: Items available for loan: Dr VKRV Rao Library (1)Call number: 371.33 WIM.

18.
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Mass media and education Fiftythird Yearbook of the national society for the study of education by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chicago ; National society for the study of education ; 1954
Availability: Items available for loan: Dr VKRV Rao Library (1)Call number: 370.5 CHI.2.

19.
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Political parties and the Canadian social structure by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Scarborough ; Prentice-hall of Canada, Inc. ; 1967
Availability: Items available for loan: Dr VKRV Rao Library (1)Call number: 324.20971 ENG.

20.
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Teaching and Media a systematic approach by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Jersey ; Prentice-hall, inc. ; 1971
Availability: Items available for loan: Dr VKRV Rao Library (1)Call number: 371.102 GER.