Antecedents of status consumption of fashion brands-The impact of sustainability in the post-COVID era
Material type:
TextPublication details: Indian Journal of Marketing 2024Description: 26-42Subject(s): Online resources: Summary: The present study developed a conceptual model for the antecedents of status consumption for fashion brands in India. It also decoded how increased consumer focus toward sustainability has impacted the consumption of fashion brands.
| Item type | Current library | Vol info | Status | Barcode | |
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Article Index
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Dr VKRV Rao Library | Vol.54, No.3 | Not for loan | AI08 |
The present study developed a conceptual model for the antecedents of status consumption for fashion brands in India. It also decoded how increased consumer focus toward sustainability has impacted the consumption of fashion brands.
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